Experience

Sr. Manager, Enterprise Architecture

Hilton - Los Angeles, CA

Lead a vision of a new digital data practice to enhancing the business value through predictive, personalized, and effective digital customer engagement across channels, across devices, across the enterprise at scale.

Duties:

• Provide strategic data architecture, best practices, business recommendations, how-to guidance, technical solutions, end-to-end delivery, and implementation plan across the enterprise.
• Create a capability of data insights that will measurably improve the customer experience for the inherit business goals of increasing conversion, sales, loyalty, and brand advocacy.
• Unlock a culture of data intelligence across the organization with efficient business processes that saves time, and operation overhead through digitized and automated data analytics.
• Build modern technology eco-system with connected digital experience, content, activation, data, capabilities that are seamlessly integrated with the business process at scale.

Accomplishments:

• Digital Data Transformation with the goal of servitizing the ever changing digital demands of Hilton customers.
• Connect customer digital activity data with business offline physical data.
• Enable a connected data ecosystem for a complete customer 360 insights.
• Digitize and automated data operation processes.
• Build robust secure technologies that adhere to data privacy regulations.
• Drive informative business decisions and data analytics at scale.
• Activate data into the day-to-day activities to create new business opportunities.

Technologies:

Adobe Experience Manager, Adobe Target, Adobe Experience Platform, Adobe Customer Journey Analytics, Adobe Edge, Adobe Launch, AWS Cloud, AWS Lambda, AWS Glue, AWS S3, AWS Redshift, and other enterprise MarTech platforms.

Technology Innovation Manager

Cisco Systems, Inc - San Jose, CA

I work as a Marketing Technologist to drive digital transformation with a customer centric marketing strategy. I build effective technologies, efficient processes, with creativity, innovation, and strategic approach to carry out business objectives.

Duties:

• Create innovative technology strategy, plan, and roadmap for leadership.
• Present complex technology solutions with simplification and appeal.
• Drive digital marketing technology strategies to support business objective.
• Collaborate with business teams and align with IT teams to carry out projects.
• Research, analyze, and select vendors for new marketing technology capabilities.
• Ensure compliance with regulations, adhere to standards, and keep up with trends.
• Provide recommendations, know how knowledge, and trainings to maximize adoption.
• Manage agile projects and scope business, functional, and technical requirements.
• Create a multi solution architecture with hands-on prototype, design, development, and integrations with scale at the enterprise level.

Accomplishments:

• Enhanced marketing technology synergy by 200% with personalized customer experience using Adobe AEM Cloud multi solution architecture.
• Increased data privacy compliance and customer opt-in by 65% with an agnostic cookie consent management solution across 300+ sites.
• Built an integrated marketing tagging system with 95% tracking effectiveness using 1st party data model without 3rd party cookie dependencies.
• Increased marketing operation efficacy with 300% faster go-to-market campaign activation and content publishing with self-services processes.
• Created an omni channel marketing attribution capability with 35% more data accuracy at scale across marketing touchpoints.
• Featured in webinars with Adobe, Tealium, OneTrust, ContentSquare, and more.

Systems Architect Manager

Alcatel-Lucent Enterprise - Agoura Hills, CA

Manage marketing technologies. Manage cross functional teams. Execute agile propjets. Develop business processes. Implement business policies. Create technology standards. Plan technology strategies. Review, define, and analyze business requirements, user requirements, technical requirements, functional requirements, and scope projects to fit business objectives. Manage, design, prototype, develop, and integrate enterprise systems, enterprise websites, and cloud applications.

Web Application Developer

Alcatel-Lucent - Agoura Hills, CA

Managed, designed, developed, and maintained enterprise CRM, CMS, DAM, internet website, intranet website, and extranet website.

DOD Contractor / US Army

US Department of Defense - Columbus, OH

Deployed to Iraq with U.S. Special Forces. Gather and analyze military intelligence, carry tactical military operations.

Web Application Developer

Micro 2000 - Glendale, CA

Managed, designed, developed, and maintained in-house payroll system, internet website, intranet website, and e-commerce website.